Summary
The city is moving forward with a 2% assessment district managed by hoteliers to fund off-season marketing and attract conventions, sparking debate among residents concerned about traffic and crowding.
At a glance
- Total mentions
- 3
- Last 30 days
- 0
Last discussed Mar 23, 2026.
Impact analysis
Generates an estimated 2% assessment on participating hotels with 5+ rooms to fund supplemental marketing and sales.
Local hoteliers, restaurants, and retail businesses seeking increased off-season and weekday visitation.
Some residents who feel the city already experiences excessive tourism traffic and crowding.
Mentions & discussions (3)
The hidden impact of New Braunfels’ $1.3B tourism boom
The hidden impact of New Braunfels’ $1.3B tourism boom MySA
City Council — March 23, 2026
Hoteliers and tourism advocates successfully lobbied for a new Tourism Public Improvement District funded by a 2% hotel guest assessment to boost shoulder-season marketing and corporate events.
City Council — March 9, 2026
The city is moving forward with a 2% assessment district managed by hoteliers to fund off-season marketing and attract conventions, sparking debate among residents concerned about traffic and crowding.
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