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The city is creating a new district where hotels will pay an extra 2% fee to fund marketing. The goal is to bring more visitors during the off-season, but some residents worry about increased traffic and year-round crowds.
At a glance
Rising — being discussed more frequently. 1 mention in the last 30 days.
The district will be funded by a 2% assessment on lodging properties with five or more rooms, which is expected to generate significant revenue for marketing.
Local hotels, restaurants, and the broader tourism-dependent economy.
Residents concerned about increased traffic and year-round tourism impacts.
The hidden impact of New Braunfels’ $1.3B tourism boom MySA
The city is creating a new district where hotels will pay an extra 2% fee to fund marketing. The goal is to bring more visitors during the off-season, but some residents worry about increased traffic and year-round crowds.
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